Some of the biggest sites in the world have managed to find a unique way of attracting huge crowds of women usually involving spending millions in marketing, others simply fake it, and pretend to have lots of women and even respond as women to fake interactions. But if you have not considered how to either A) attract at least 1 woman for every 2 men you are getting signed up, or B) find a way to fake female interactions, you are never going to make a long term profitable success, because as soon as you get one or two people subscribing, you lose them again the next month out of boredom and failure to get any conversations. And then you rely on pure advertising revenue to fund your site which will never amount to more than part time pocket money, rather than multi-million success stories you were hoping for.
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Hinge wants to be somewhere in the middle. It's a "social app" that helps people find and rate friends of people they know on Facebook, which they say is better than the free-for-all on sites like OkCupid. "Our goal is to create more high-potential first dates," said the company's founder, Justin McLeod, at The Atlantic's forum on small business on Wednesday.
Leading the pack is Match.com, owned by IAC/InterActiveCorp, the Internet holding company controlled by billionaire Barry Diller. Analysts say Match.com is best positioned to capitalize on the surge, so much so that Topeka has increased the value of the company's stock to $98 from $78 and recommends investors purchase shares of IAC in anticipation of a Match.com spinoff.
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